expert advice

We’re more than the gear we make.

We’re a team of passionate cyclists that believe in the transformative power of riding bikes.

And because we believe that riding bikes makes us the best version of ourselves, we’re committed to helping more people get on bikes. We’ve put together some tools and tips to empower you to ride more and to get you where you want to go.

FIT

Bike clothes can be kind of weird. But when done right they’re pretty awesome. The key is to get the right fit so you look and feel your best.

explore fit

CYCLING SHOE GUIDE

From road to gravel and trail, clipless and flats, we’ve got a shoe for you. Check out our shoe guide to find the best choice for your riding style.

shoe guide

MEN’S / WOMEN’S ROAD BEGINNER’S GUIDE

The bike is just the start of your journey. If you’re new to riding—or if it’s been awhile since you last swung a leg over a top tube—we’re here to catch you up on the latest clothing and accessory innovations to take your riding to the next level.

MEN’S / WOMEN’S MTB BEGINNER’S GUIDE

Putting tires in the dirt for the first time can be a little intimidating. With the right knowledge and apparel, getting into mountain biking can be accessible for anyone.